Training Sessions
The Black Ink Project is both instructor led and self-paced training. We just wrapped up the first installment of the project, but we've uploaded all of the recorded videos and supplemental materials to the site. To access the project archives, register now (free) and login with your e-mail address. Once logged in you'll have instant access to all of the content.
| Session | Day | Date/Time | Description |
| Week 1 - Module 1: Planning and Preparation | |||
|---|---|---|---|
| Finding Your Niche | 1 |
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Discover the hottest niches by learning how to analyze opportunities, prospects, and the competition. |
| Getting Your Business in Order | 2 | Please register to download the recorded session. | Legal, financial, and tax considerations for an affiliate business. Avoid costly mistakes and legal problems by ensuring your business is setup the right way. *Note this session is intended mostly for US-based affiliates. |
| Developing a Rock Solid Business Plan | 3 | Please register to download the recorded session. | Tomorrow's success depends on today's plan. Learn how to develop a long lasting business that can withstand market disruptions. Develop your site's unique selling proposition (USP). |
| Getting to Know Your Audience | 4 | Please register to download the recorded session. | Get inside the mind of your target customer. Attract the right prospects by learning their browsing, searching and buying habits. |
| Setting Up Shop | 5 | Please register to download the recorded session. | Find out how to get the most out of your limited time and budget. This session will focus on essential time management, work habits, and tools of the trade. |
| Week 2 - Module 2: Designing and Building | |||
| Architect a Bulletproof Site | 6 | Please register to download the recorded session. | Every good site starts with a detailed blueprint. This session covers everything from content planning and design to building a wireframe. Learn how to build a site that is both user and search engine friendly. |
| Designing a Visually Appealing Site | 7 | Please register to download the recorded session. | First impressions are lasting impressions. Discover how to design a visually appealing site that's easy on the eyes and leads customers down the conversion path. |
| Concept to Construction | 8 | Please register to download the recorded session. | Learn how to convert your beautiful design into a fully-functional site. |
| Making Your Site Dynamic and Fresh | 9 | Please register to download the recorded session. | Learn how to build a "smart site" that creates a personalized experience for each visitor. Discover how to use scripts, code snippets, and datafeeds to make a site that is never dull or faded. |
| Landing Page Design | 10 | Please register to download the recorded session. | Your landing page is your site's sales rep. In this session you'll learn how to build a landing page that persuades customers and closes the sale. |
| Week 3 - Module 3: Marketing and Traffic Generation | |||
| Pay Per Click Mastery | 11 | Please register to download the recorded session. | Generate instant and laser-targeted traffic to your site with PPC. Learn how to get the best return on your investment and efforts with paid search. |
| Link Build Your Way to the Top | 12 | Please register to download the recorded session. | Link building is key to getting free traffic from the search engines. Find out how to get quality inbound links from contextually relevant sites. |
| Making Your Site Sticky | 13 | Please register to download the recorded session. | Keep your customers coming back for more. Discover ways to increase the lifetime value of your customers. |
| List Building and E-mail Marketing | 14 | Please register to download the recorded session. | Learn how to craft e-mails your customers will want to read. Find out how to create an auto-responder and newsletter that will keep you at the top of the customer's mind. |
| Social Media and Web 2.0 Traffic Techniques | 15 | Please register to download the recorded session. | Learn how to use social networking to build trust, credibility, and value for your business. |
| Week 4 - Module 4: Testing, Optimizing, and Growing | |||
| Measuring and Analyzing Your Traffic | 16 | Please register to download the recorded session. | What gets measured gets managed. Learn how to setup and use web analytics tools to measure and improve the profitability of your site. |
| Using Split Testing to Get Results | 17 | Please register to download the recorded session. | Stop guessing and start knowing what works. Find out how to use split testing to improve your bottom line. |
| Outsourcing - The Key to Growth and Sustainability | 18 | Please register to download the recorded session. | Run your business without limitations. Learn how to find professional help to accomplish any task. |
| Getting to the Next Level | 19 | Please register to download the recorded session. | This session is all about scaling your business. Learn what it takes to go from being profitable to quitting your job and beyond. |
| Black Ink Checklist and Recap | 20 | Please register to download the recorded session. | A complete review and summary of the Black Ink Project. Where to go from here. |